About

Pavlyshen is an AI consulting and integration studio. We integrate AI where it moves the business: client acquisition, cost, risk, retention. Every solution is first proven on our own products running in production every day, then rolled out to clients.

Behind the studio is a rare combination: CMO-level marketing leadership on top of a CTO technical background. We are equally fluent in the language of business metrics and the language of the server room.

Marketing & monetization

Media and marketing

Years of experience in Ukraine’s largest media holdings as CMO: launching media projects from news sites to TV. Strategic marketing and web project development oversight. The brands we’ve worked with are on the Brands page.

Digital marketing

Performance marketing and acquisition: SEO, SMM, targeted advertising, Google Ads and Meta (Facebook) Ads, email marketing. Content strategy, funnels, A/B testing and CRO, media planning - we bring in the audience and turn it into revenue, not into numbers in a report. We don’t run SMM by hand: SMM Manager keeps the content plan, prepares copy for each network in the brand’s voice and publishes on schedule, while new website content turns into announcements on its own.

Advertising and monetization

Ad monetization across the whole stack: Google AdSense, Google DoubleClick (Ad Manager), header bidding (Prebid), programmatic and RTB (DSP/SSP). Direct sales on buyout, auction and media-buying models, native and video advertising (pre-roll/VAST). Bringing Google into a media holding as a monetization partner. Website monetization, subscriptions and paywalls, affiliate (CPA) programs, traffic arbitrage.

YouTube and video

Video content production and YouTube monetization: production, channel growth, working with ad formats and view-based revenue.

Technology & product

AI integration - the studio’s core

Bringing AI into business processes: conversational assistants for business systems, quality control automation, analytics. The proof is our own product catalog: an ERP with an AI assistant, assistants on the web and in Telegram, customer support automation.

E-commerce

For online stores, we tackle what quietly eats into margins: disputes and chargebacks, and the quality of customer support. PayPal Dispute Assistant builds the evidence and the response for every dispute and handles reporting. Reamaze QA scores support conversations, trains and certifies the team. Both products are deployed for a specific store and built into its processes: Shopify, CheckoutChamp, PayPal.

IT infrastructure and security

A CTO background: building company IT infrastructure, server software, setup and maintenance. Today - the studio’s own production infrastructure: ERP, PWAs, bots, monitoring and security running on it 24/7. Security is a separate practice: server audits, protection and monitoring built on Threat Aggregator, proven on our own products.

PWA and mobile apps

We build installable PWAs - they live on the phone like a native app, work offline and don’t depend on app stores or their review queues. That’s how the NPK calculator is built: a grower installs it on a phone and computes nutrient solutions right in the greenhouse, even with no connection.

Analytics, consulting & platforms

Analytics and consulting

Web analytics (Google Analytics, Tag Manager), market analysis and forecasts within a niche. Consulting for existing projects: growth, monetization, market or niche positioning.

Platform relations

Resolving disputes and issues with Facebook, Google, PayPal: appeals, disputes, partner programs, restoring access and monetization. Platform integrations through official APIs: publishing to and managing Facebook and Instagram pages via the Meta Graph API, PayPal Developer API.

Geography

Projects in Ukraine, the USA and Europe.